Online TV is Conquering the Space
Now the content can live forever online. Websites increasingly offer streaming versions of online TV shows. “Although online television viewing is still not a widespread phenomenon, the proportion of users has increased since 2006 and is likely to increase over time, given consumers’ love for entertainment,” said Lynn Franco, director of The Conference Board Consumer Research Center.
A report from Nielsen Online reveals that women are nearly twice as likely as men to watch online TV shows on broadcast network TV sites, at least in the 18-to-34 age range. And men are two-and-a-half times more likely to watch video from the top consumer-generated media Web sites – YouTube, MySpace, Veoh, and Break.com. Another thing that’s interesting from the report is when the viewing of all this streaming video is being done. Most of the network TV watching online is happening during the lunch hours of noon to 2 p.m. during the week, while most of the viral video viewing is between 11 p.m. and 6 a.m. on the weekends.
People who are watching TV online say they primarily do so because they like the convenience and the ability to avoid commercials, according to the study. At the same time they like to watch famous comedians, like, for instance, Angela Means or Bernadette Balagtas.
“Over the next few years, the growing popularity of viewing TV episodes/shows online is going to have a huge impact on the way brands and advertisers communicate with viewers,” said Shari Morwood, executive VP of technology, telecommunications and media at TNS. “If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connection between brands and the online TV viewing audience.